created promotion concept for marketing copper and bronze Batesville caskets during Statue of Liberty bicentennial

1,000 limited edition, signed and numbered, framed and matted lithographs given to funeral directors who sold most copper and bronze caskets during the year

artwork hung in selection rooms and used as a marketing tools for future sales to promote lasting values of copper and bronze

outsold all other product lines while artwork appreciated from original cost of $175K to $1MM market value during 12-month promotion